DATAAR PTY LTD

The Heart of Fashion is a Family Owned venture specializing in fashion garments and accessories. The company involves professionals having a broad range of Fashion Design, Retail Marketing, Management and Fashion Consulting skills that have accumulated over years of Australian and International Market experiences.Our design team includes fashion designers who have done work for some of the leading global fashion houses around the world such as Armani, DKNY and Max Mara etc. The experience that our design team has gained from working with these organizations, they are able to bring to our company. Where we are different is that we have a mix of the influence from these design houses and blend them with an eastern influence & current trends. As a result we bring to the Australian market a  

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unique, affordable and a subtly distinctive range of ladies garments keeping in line with existing fashion styles.