CRM may be a relatively new term to some people. Get to know how CRM can change the way that companies can improve their relationship with applicants and their present employees now.
There are a lot of people who are searching for jobs but not all of them are qualified. This is a sad but true fact. The job postings that you will place on different channels will reach people. But you are not sure if you are going to reach the right people. A lot of people apply even if they know that they do not have all of the right qualifications.
What Exactly is Candidate Relationship Management?
From time to time, you will come across some applicants that you may not need to hire now. They can be essential for the job positions that you need to fill up in the future. You need to have a good relationship with them so that contacting them will be easy to do.
When you say Candidate Relationship Management or CRM, you are referring to the type of method that people do so that the experience of the candidates can be greatly improved. For example, you may have heard some candidates say that they will never apply to certain companies again because of the bad experience that they have had. This is something that you will avoid with proper CRM.
Through CRM, it will be easier for you to create a talent pipeline that you can use whenever you need to hire people. Remember that this will work for different types of employees:
- Hourly candidates
- Remote workers
- Gig workers
- Full-time employees
Through CRM, you can get to know different candidates better. You will also see where they can fit well. It will also be easier to keep track of their employment status as long as you would be using candidate sourcing tools.
Is It Important to Give Attention to CRM?
Yes, it is important to give attention to CRM. This will allow you to focus on the experience of the candidates and the employees. The more satisfied people are, the more that it will also reflect positively on your company.
It is your responsibility as the owner of the company to sell your brand to potential candidates. There are only a few people who will be fit for the job positions that you have. The more accurate your choices are, the better.
These are some of the reasons why CRM is important for those in charge of recruitment:
- It will give the company a head start in hiring. A lot of other companies are also trying their best to find the right people. If you start early, you can give offers to people that they cannot refuse.
- You will have the opportunity to improve your employer brand. You know that the way candidates view your company will affect the number of people who will apply. The more that they like your company, the more that they would strive to work for you. When you get positive feedback from applicants, other potential candidates will learn about this eventually.
- Provide potential candidates an overview of your company’s culture. Your company culture may be different from others. The more familiar that people will be with your company culture, the more that they can decide if they would be a good fit or not.
- Identify if the applicants will fit the company or not. Some candidates may be highly qualified in terms of skills and knowledge. Yet, they may not be able to fit the overall branding of the company. They may not have the right character to become team players or leaders. These are things that you can assess with the help of CRM.
- Show how much you value not only your employees but also potential candidates. The experience that candidates will have will be very important. If they feel like they need to follow up all the time or that they will not be onboarded properly, they will say something negative about the experience. It can turn off potential applicants. Applicants who may make a good impact on your company.
- Show and analyze how diverse your talent pool is. There will be instances when you will be confused with what you have to look for. The more that you check your talent pool, the more that you will find some similarities of the traits, skills, and knowledge that you normally look for in potential employees. It will also help you segment your candidates so that you will know who among them should you contact for your different needs.
Features of a Good CRM Solution
You need to find the best CRM solution for your company. There are some features that you can look for:
- Find one that will help you create candidate profiles. All of your interactions with the candidates will be available here as well.
- Look for one that comes with a resume parser. From the name itself, you can already guess that this will check the different resumes for you. This will help you find candidates with the qualifications you are searching for.
- Has the ability to track the progress of the campaign so far. You need to find one that will show you if some of the sourcing channels are not doing well and should be improved. Even details about employee referrals can be available here.
There are still many features that you can look for. You may want one that will offer ratings so that candidates can be assessed depending on their qualifications. You need a CRM solution that will streamline the lengthy process of hiring. It should make things less complicated.